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トヨタ自動車から自動車が、新日鐵にとって鉄がなくなるほどの状況

タイトルは、富士フィルムの古森重孝社長が2006年の記者会見で述べたコメントです。

富士フィルムは一時期は、アメリカから問題視されるほど、写真フィルムのシェアが高く、「写るんです」などの大ヒット商品で、写真の全てを握っていました。カメラのシェアは高くはありませんでしたが、キヤノンとニコンがカメラを売れば売るほど、結果、富士のフィルムが売れるという状況でした。

そして、今ではフィルムの写真はデジカメによりどんどん減っています。富士フィルムも、2006年に大規模な事業の整理を行い、フィルムや印画紙の生産能力そのものを大きく削減しました。社名も富士写真フィルムから富士フィルムに変わりました(フィルムという言葉が残っているのが変な感じですが)。

じゃぁどこで儲けるのかというと、実は合弁会社だった富士ゼロックスの株式を買い増し、子会社にすることで、「ドキュメントソリューション部門」として、連結対象に加わっています。富士ゼロックスの製品ならコピー機やプリンタでよく見かけます。セブンイレブンのコピー機も富士ゼロックスです。この部門は好調なようです。とはいえ、写真屋さんがコピー屋さんに変わるというのは大きな転換と言えるでしょう。新日鐵から鉄がなくなるほどのインパクトは確かにあります。普通は企業ごとなくなってしまうような変化をよく乗り切っています。

ネタ元は「なぜ、あの会社は儲かるのか?」です。タイトルはイマドキありがちなタイトルでヤな感じがしていたのですが、中身は真っ当なアカウンティング解説本です。実際の企業の事例をベースに、「財務諸表では戦略がこう現れているんだよ」ということが丁寧に解説されています。アカウンティングに対して距離感を感じている人にはオススメです。

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