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ローソンがバイトでバンドコンテスト

日経2008/08/06朝刊12面より、ローソンがバイトを対象にバンドコンテストをするという記事。

  • ローソンは同チェーンのバイトだけが参加できるバンドコンテストを開催
  • 優勝グループの楽曲は来年2月に芸能プロダクションの携帯電話向け音楽配信サイトに登録
  • ローソンの店内放送でも流してデビューさせる
  • 受け付け最終日の10月6日までに勤務を始めていれば参加できる

これ面白い。イベントとしては手間だけど、仕事以外の面で従業員にヒーローを作り出すというのは大事なこと。

従業員が企業で働く理由というのは、必ずしも仕事や報酬だけではなく、一人の人間としてそのコミュニティでの存在意義が見いだせるということ。コンテストはやや無理矢理だけれども、肩書きとは全く別なリスペクトが生み出されるというのはすばらしい。

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