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ソネット・エムスリーのMR君

日経2009/05/20朝刊15面よりソネットエムスリーのネタ。

  • m3.com
    • 会員数が2009年3月末で17万4000人
    • 国内の医師の6割強をカバー
    • 医師の会員登録は無料
  • 製薬会社からの売り上げ
    • 年7000万円の基本料金
    • メールを一人の会員に送るごとに100円
    • MR君はエムスリーの売り上げの6割を占める
    • 3月末で契約する製薬会社は26社
    • 前期は一社平均で2億円の売り上げ
    • 売上高営業利益率は50%

ということですごいねぇと。上期の顧客単価が2億って。

お医者さんはMRの営業を個別に受けないので、MR君経由の方が絶対にいい。そうなるとMRの人はMR君を経由するしかないので、この関所の「無くてはならない度合い」がすさまじい。便利という価値の他に「代替不可能」という価値もある。

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