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ヤフーウォレット本格開放

日経5/9朝刊11面「電子決済システム ヤフー外部サイトに解放 NTTデータなどと組む」より。

すでに、ヤフーウォレットは160社に使ってもらっているようなのですが、今回の施策はNTTデータをはじめとするサイト構築にかかわる会社に代理店販売してもらうということのようです。

  • 利用企業を2010年度で一万社に増やすのが目標
  • システムはASPとして提供
  • 基本料金は月額3000円から
  • 物品販売価格の3.6%、動画配信などのコンテンツ提供価格の9%を手数料としてヤフーが得る

コンテンツ提供価格の9%というと、ドコモの手数料と同じ。どこにも書かれてはいませんが、個人課金のベンチマーク対象として携帯を置いていると推測されます。携帯上でコンテンツを販売する業者は、手数料という観点ではドコモ決済の横並びにヤフーウォレット支払いを並べる意味はあります。

ただ、今みたところ、携帯版のヤフーウォレットの解説はクレジットカードがないとダメみたい。そうなると携帯ヘビーユーザーをとりこぼすことになる。

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