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非カリスマのCEO

日経2009/06/07朝刊より、意外とカリスマではないCEOってのもあるのではないかという話。

  • ソニー
    • 以前は、井深、盛田、大賀、出井とすごいカリスマ
    • 今のストリンガーは協調型の「コミュニケーター」(評価はこれらから)
  • GE
    • ジェフリー・イメルト会長など跡を継いだ3人は実務家タイプで堅実
  • 任天堂
    • 岩田聡氏はカリスマというより「ユーザー代表」
  • ファミリーマート
    • 上田準二社長は伊藤忠商事の精肉畑出身で小売業の経験はない
    • 「サラリーマン」の上田氏が前線しているのは自分が神様になろうとしなかったから
    • ファミマの「社長塾」は上田氏が社員の話をひたすら聞く
    • 「小売業の場合20世紀はカリスマの時代。21世紀はボトムアップとトップダウンの組み合わせ」(上田氏)

カリスマ経営は意志決定のスピードが高いという点ではいいのだけれど、カリスマがマーケットを見誤ると会社ごとこける。特に「カリスマ」のアンテナは消費者ではなく投資家にも向けられる。そのため、投資家受けの良い商品設計をしてしまおうとすると、消費者向けのマーケットとは乖離がでる。例えばゲームで言えば、いかに凄いコンピュータを内蔵しているかというスペックで業界の中でのNo1をアピールしがちだけれど、そんなものは消費者に対する価値ではない。

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