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語録「価値を計測するための金儲け」

これも俺フレームワーク。

時々普通に一緒に仕事をしていても、金儲けに対する否定的な声を聞く。

いいサービスを提供したなら、その価値を計測するためにお金を取るというのが持論。

もともとお金には、

  • 価値を貯める
  • 価値を交換する
  • 価値を計測する

という役割がある。貯めるということだけが目的になるとそれこそ守銭奴なんだけど、最後の「価値の計測」が人生の充実度合いを測るいい方法。

よい商品を作ったなら、それが「どれくらい良い商品なのか」を確認するためにも、値札をつけた方がいい。

すごくおいしいトマトスープを作ったのなら、そのおいしさを確認するために、1000円の値札をつけよう。お客様が1000円払って食べに来てくれたのなら、そのスープには1000円の価値があるということ。500円に値下げしないと売れないということは500円の価値しかないということ。500円の価値しかないスープの材料がもし600円だった場合には、手間暇かけて100円分の価値を壊したということ。

ビジネスが赤字ということは、価値があるものを仕入れてきて、価値を壊して出荷しているということ。さすがにこれは直感的に社会悪だというとは分かる。そして「儲かる」というのは、価値の薄いものを入荷してきて価値を高めて出荷しているという状態。

もちろん、価値の計測にはお金以外の計測方法はなくはない。例えばこんなの。

  • すごく遠くからわざわざ来てくれるほど「いいレストラン」
  • 無料なんだけど止まるとすごく叱られる「なくてはならないWebサイト」

いずれも数字にはしにくくて、比較がしにくいので、他人には説明しにくいけど、事業を進めるうえでは、こういった「お客様の期待」を商品価値として体感するというセンスは必要。

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