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語録「味覚」

僕がよく言うワード。「味覚」。

あるサービスや商品の良しあしを語る時に、「味覚がある/ない」ということを言う。一消費者としてそのサービスの良しあしを判断できる場合に「味覚がある」という。

「その商品に関しては僕の味覚では分からないので、ターゲットに聞いてみます」見たいに使う。

周囲で「ドコモのケータイかっこいいとは思えないけどなぁ」と言っている奴がいたら「お前の味覚でカワイイかどうかが分かんのか?」と突っ込む。

味覚という切り口は、マーケティングやら戦略やらではなかなか登場しない。「カワイイ」「カッコイイ」プロダクトのことを「消費者ニーズにマッチした」とか回りくどい言い方をしておる。

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