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語録「楽しい?便利?」

俺フレームワーク。楽しい/便利。

サービスの価値を語る時には、大概「それは楽しいもの?便利なもの?」という聞き方をしている。

企業向けサービス(特にシステム)ばかりやっていると、便利なものを作るということにゴールを置きがちだけれど、個人向けサービスの場合は「楽しい」という価値もある。というか最終的には個人を満足させなくちゃいけないので、楽しいということがGDPを支える。楽しいものをたくさん生み出す道具は便利でなければならないけど。

例えば、リアルな店舗を作る場合でも、早く買いものが終わるように便利に作るというシナリオもあれば、わざわざ迷いこませるような作り(ドンキやヴィレッジバンガード)にして「楽しい」という価値を提供する店舗もある。

システムやサイトを作る時にも同様で、コンシューマー向けのサービスの場合は、そもそもが暇つぶしだったりするわけで、短時間にことが終えれるというツールじゃない方がいいケースもある。

衣料品だって、「便利」という切り口なら、温度調整のみの機能を追求すればいいのだろうけど、実際には売り上げの大半は「買う」「着る」トータルの「楽しさ」への対価でしょう。

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